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Building better businesses

Enabling digital transformation.

In today's world, applications run and share data seamlessly across devices. Whether its your home, smartphone, business systems, or car, Purepoint applications make this a reality.




Annual Growth


sales powered


Projects Delivered

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Our methodology is refined. It’s based upon years of successful project management and delivery. We assemble small teams of highly skilled experts to tackle your complex problems. Team members are selected because they operate exceptionally well together.

Executive Team

The people behind Purepoint.

Staff Member

Alexander James

Founder & Director

Alex co-founded Purepoint in 2011. Over the past 10 years Alex has worked in a variety of technical positions for award-winning agencies across Europe, with clients ranging from SMEs to Fortune 500s. He specialised in technical project management and is currently training to become a Certified Accounting Technician.

Staff Member

Freddie Smith

Founder & Director

Freddie Smith co-founded Purepoint in 2011. He holds a Bachelor of Laws from King’s College London, UK. Prior to leading Purepoint, he founded and sold a tea business and spent time at VC backed Huddle in the software sales team. Freddie also provides mentorship to entrepreneurs on behalf of Virgin StartUp.

Staff Member

Matt Fenelon

Technical Director

Matt has 15 years of development experience built on a foundation of First Class Honours in Computer Science. He has developed crucial systems for British Gas, Independent Franchise Partners and Superdrug. Matt joined Purepoint as Head of Development after working as Development Team Leader at Huddle. Matt oversees all backend and infrastructure development work.

Staff Member

Sandeep Dhillon

Non-Executive Director

Sandeep is Director of Finance and Strategy at MBA & Company. Previously, he was the Head of the Technology, Media and Telecoms EMEA Practice of GLG. He has worked on a number of technology, media and telecoms M&A transactions whilst at Jefferies in the London TMT Investment Banking team and during his time at PwC. Sandeep is also a Chartered Accountant and advisor to Seedcamp.

QCon London

QCon empowers software development by facilitating the spread of knowledge and innovation.

March 6-8, 2017 Find out more