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Delivering tomorrow, today.

At Purepoint we...

1

Understand you

Every business has their own personality. Their own challenges. We understand software is just a tool – a means to an end. We build business solutions, but to do that we first have to deeply understand your unique needs and processes.

2

Solve problems for people

All organisations are about people at their core – from their customers to their suppliers and staff. So, people are at the centre of every solution we build. Getting stakeholder buy in and users engaged is pivotal to software success.

3

Deliver solutions that last

Solutions should stand the test of time. We achieve this with simplicity, support, training and documentation. Software changes fast, but a good solution should transcend trends and stay nimble and adaptable.

4

Hire only the exceptional

Software powers the world and has the power to make or break entire projects and organisations. We leave nothing to chance, and that starts with the very first step of our recruitment process.
Hello Future

Talent at the forefront of technology

Our engineers have attended some of the most preeminent institutions and honed their skills at some of the worlds most respected companies

Freddie
Robert S
Engineering
Freddie
Rob K
Engineering
Freddie
David M
Engineering
Freddie
Tim M
Engineering
Freddie
Jenny W
Admin
Freddie
Dusan P
Engineering
Freddie
Ievgenii K
Engineering
Freddie
Simon D
Engineering
Freddie
Viktor B
Engineering
Freddie
Santiago C
Engineering
Freddie
Ruslan N
Engineering
Freddie
Pia C
Admin
Freddie
Stuart C
Engineering
Freddie
Marcelo C
Engineering
Freddie
Kirill N
Engineering
Freddie
Artem G
Engineering
Freddie
Andrey V
Engineering
Freddie
Grzegorz P
Engineering
Freddie
Che Armstrong
Engineering
Freddie
Kamil B
Engineering
Freddie
Rodrigo E
Engineering
Freddie
Emma R
Engineering
Freddie
Andrei R
Engineering
Freddie
Sergey S
Engineering
Freddie
Rodrigo M
Engineering
Freddie
Evan B
Engineering
Freddie
Ricardo R
Engineering
Freddie
Konrad Gorski
Engineering
Freddie
Prashant Sani
Engineering
Alexander

Alexander J

Founder & Managing Director

Alex is a software engineer turned entrepreneur. He currently sits on the board of 3 companies and is undertaking becoming a Chartered Director. He founded Purepoint in 2011 and has overseen all general operations for the last 7 years. Prior to founding Purepoint he worked as an engineer on projects for the likes of Adidas, the BBC and the UK Government.

Matt

Matt F

Technical Director

Matt has over 15 years of software engineer experience, built on a foundation of a First Class Honours in Computer Science. In the last few years he has overseen crucial systems for British Gas, IFP and Superdrug. Matt joined Purepoint in 2013 as Head of Development after working as Team Lead at Huddle. Matt is a polyglot, proficient in several programming languages.

Iain

Iain M

Non-Exec Director

Iain is an experienced international executive who has held a number of senior management roles most recently including CEO of Strat Aero, a UK AIM listed company and CEO of Spring Global Mail, a leader in cross-border logistics and e-commerce. He was an executive board member and Commercial & IT Director for Royal Mail International and prior to that held a number of senior IT roles.

Global Local

Small Purepoint teams are avaliable for local face-to-face connections in 13 countries.

With inclusivity at the heart of our business, we’re proud of being able to work with people from any background and any location, which is why we are able to support and fulfil the needs of businesses from anywhere on the planet.

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Our Purpose

Software-driven companies are the future.

Like the industrial revolution did, the information revolution is rapidly changing the entire business landscape. Hardware continues to become a commodity. Workers are increasingly interconnected and asynchronous. Machine Learning and AI hold vast possibilities. Software is becoming ever more important to the everyday process of business. Companies that do not embrace software as a truly core part of their solutions will eventually fall behind.

But, software, like the industrial machines that came before it, is only a tool. We understand that. Companies are looking to solve a problem. They are driven by people and processes. Thus, it is vital to get the right tool for the right reasons, and to enable it to work in harmony with these people and processes.

As companies tend to engage in very specific practices, half of the challenge of delivering value through software is understanding the underlying business needs, customers and market it operates in.

We put this process right at the core of our company. Many software companies get caught up on technology itself or a checklist of features rather than striving to genuinely understanding the underlying business needs. The clear majority of customers are great at identifying their problems and explaining it within the context of their own industry. But they need support establishing digital strategies to solve these problems and achieve their goals. By guiding our customers, we help them avoid spending time and resources on building and buying the wrong things for the wrong reasons.

Our goal is always to help our customers get closer to becoming truly software-driven.

QCon London

QCon London is a conference for senior software engineers and architects on the patterns, practices, and use cases leveraged by the world’s most innovative.

March 4-6, 2019 Find out more