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200 Creative completes rebrand to become Purepoint


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As of October 2016, 200 Creative is now Purepoint. This rebrand marks a milestone in the continued growth of our company and our shift in focus towards pure software development.

A message from the founders

We are delighted to announce this new milestone in our company. Since our inception in early 2011, we have helped clients ranging from startups to Fortune 500 businesses. It has been an incredible journey so far.

The digital revolution has morphed the business landscape considerably. Everyday, we help companies adjust and replace old processes. We have a front row seat during the biggest digital innovation ever and our goal is to continue to help our clients benefit from this insight.

Purepoint developed code now powers over 30,000 e-commerce stores globally and enables over £2m+ in e-commerce transactions per week.

The future of Purepoint

2015/16 signified a period of rapid growth for Purepoint. We continue to evolve and challenge existing working models. Managing our company gives us an opportunity to test new ideas and ways of doing business.

We are extremely proud of our global team, dispersed across the face of the earth in over 10 countries. Purepoint is able to function in this way through a combination of great people and tightly defined process.

As we continue to grow, our client-centric approach will not change. We look forwards to 2017!

Freddie Smith & Alexander James

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