Building a meaningful brand
Our brand isn’t about our logo or colours, it’s about our relationship with our customers.
It encompasses our beliefs, values and purpose, and drives our business – and this Blueprint is part of that. Our aim is always to deliver value and build long-term relationships with our customers. So, our brand comes from our employees and our solutions, not from marketing speak and stamping our logo on things.
A good brand and reputation can take years to build but only hours to destroy.
If our employees understand our core values, and our brand, then they can engage with it and build understanding with our customers. This leads to engagement, advocacy and eventually to new opportunities.